Hammer SuperSense | Uncovering the Retailer Landscape

SuperSense is a platform providing deeper understanding of product portfolios of big retailers and the adoption rates of new product lines from specific brands, as well as insights into the ingredient composition of individual products. By leveraging SuperSense’s data, we are able to provide valuable insights into:

• Emerging trends within the grocery industry, such as the growing popularity of organic and plant-based products.‍
• ‍Assortment changes over time, including the introduction of new product categories and the discontinuation of underperforming items.‍
• Retailer decision-making processes that influenced product selection and placement on store shelves, as well as indicating first-movers for new product lines.‍
• Ingredient usage within specific product categories, allowing suppliers to tailor their offerings to meet evolving consumer demands based on the current and historical products in the shelves.‍
• Price point positioning of products within categories, as well as pricing changes over time.

The insights generated by SuperSense are highly valuable in the B2B sector, enabling businesses to:

• Optimize product portfolios and allocate resources more effectively.
• Identify emerging opportunities within the market and develop targeted marketing campaigns.
• Track brand performance and measure the impact of promotional activities.
• Monitor competitor activity and stay ahead of industry standards

By providing a comprehensive view of the retailer landscape, SuperSense helps making more informed business decisions and improve overall market awareness. The platform is cost-effective compared to data providers based on check-out data of – some – retailers. Additionally, the ability to track a wide range of metrics (including brand awareness, price evolution, ingredient composition, and the balance between private label and A- brands) makes it an invaluable tool for the grocery industry.

Written by Tom Beckers