Agri food Netherlands

The Netherlands, traditionally, is an agricultural country. Today still 10% of the GNP of the Netherlands is provided by the agri food sector. The added value provided by this agri food sector extends €29 bn. and employs more than 600.000 people. Moreover, the Netherlands is the exporter of agricultural knowledge in the world.

Complexity of agri food chains

Looking at consumer products like dairy based products, fruits and vegetables, flowers, meat, agricultural crops, and marine based products there are always many supplying and processing companies involved in the agri food chains. Think about feed, animal health, insemination, mechanization and ingredient companies. All these companies export their products and knowledge all over the world.

Lack of market intelligence in B2B agri food

When exporting their products and knowledge these B2B companies are in need of market intelligence and mapping of their markets. Whilst doing this they have a major disadvantage compared to B2C companies.While B2C companies can use data provided by data brokers based on retail checkout data, B2B companies in agri food cannot.

In need of market intelligence in agri food?

Hammer supports these B2B companies by mapping their market in a customized way. Based on multiple sources (not only OSINT but also HUMINT and Predictive INT) we reconstruct market figures and validate them. This provides valuable market intelligence. We collect al pieces of the puzzle until a clear picture of the market and its subsegments emerges. This gives agri food companies a shared and validated market map to facilitate decisions with respect to strategic planning, geo expansion, product development and market entry strategies.

In need of the the above? Get in touch!