Growing to a higher level of market awareness with Hubert Stavoren

Hubert Stavoren, located in the north of the Netherlands, is a hidden gem in the Dutch manufacturing industry. As leading player in the global markets for water treatment equipment, Hubert’s focus is on high quality equipment with a long service life. Hubert has over 150 years of experience in design, engineering, manufacturing, installation and service of equipment for water purifications and water intake. Hubert’s water intake systems are used in many industries, the equipment finds its application in for instance: power generation (nuclear plants, hydro-electric power stations), oil refining, chemical processes and desalination plants.

Hubert is currently organized in four divisions, one of the divisions is water intake systems. The market for water intake systems is very dynamic, highly competitive and has been changing a lot over the last decades. In order to improve Hubert’s understanding of its market environment, it was essential to get clear insight in market potential, key competitors and buying criteria. Hammer supported Hubert with an extensive market and competitor analysis.

‘The reason we started this project, is to map out the opportunities for the coming years on the basis of a thorough market research and to set out a new strategy for coming five years’ Grada van der Schoot, Managing Director

In order to arrive at the required insights, several research methods have been combined. After an intensive period of desk-research, all the collected information was analyzed and sorted. Next, our assumptions were challenged with several experts within the field during workshop sessions. Our initial findings have been checked with industry experts from Europe, APAC and the MENA region. Also, for the markets with lower data availability, predictive analytics and data modeling was used to reconstruct the specific situation.

‘The cooperation with Hammer was very pleasant. Clear agreements were made about when what would be delivered. Fast and good communication ensured that everything was delivered on time. Also after delivery of the project the communication was very pleasant.’ Grada van der Schoot, Managing Director

The deliverables of the market and competitor analysis enabled Hubert to craft and substantiate their five-year market strategy in terms of opportunities and positioning.

‘We used the results as an underpinning for our strategy over the next five years. We have determined the focus in terms of industry and region. By applying focus we can carry out targeted sales and marketing actions. Which we believe will have a greater chance of success.’ Grada van der Schoot, Managing Director