Sectors
Market Intelligence tailored to the Agriculture Sector
From precision feeding to robotic milking and controlled-environment horticulture, agriculture is becoming more data-driven and capital-intensive. Growth depends on proving economic value while navigating regulation and global trade shifts.
Typical questions we solve in this sector
We help investors, corporates and strategic decision-makers understand where value is shifting across agriculture, food production and related technology markets.
- Animal nutrition: how defensible are margins as raw material volatility increases and large integrators consolidate purchasing power?
- Dairy automation: how concentrated is buyer power among large-scale farms, and how does that differ between Europe and North America?
- Controlled-environment horticulture: which regions offer structural growth driven by energy economics, labor shortages and sustainability regulation?
- Agricultural machinery: where is consolidation reshaping distributor networks and aftermarket revenue models?
- Crop inputs and seed markets: how exposed are growth assumptions to regulatory shifts and changing farmer specification requirements?
- Precision farming and ag-tech: what truly drives farmer adoption beyond subsidies and short-term ROI calculations?
- Livestock genetics and breeding: where are structurally attractive niches emerging for partnership or acquisition?
- Specialty fertilizers and crop protection: how resilient is demand under commodity price cycles and environmental policy pressure?
Nikolai Porkhov
Head of Strategic Market Intelligence, DeLaval
"Being able to track all emerging technologies within the dairy sector and early identify the ones aligning with our strategy was the main objective of this project. The need to map them was the key reason for entering this research."
Recent work in Agriculture
Understand B2B food markets with Hammer Market Intelligence
Hammer combines market research competences with domain knowledge to help you make informed strategic decisions in B2B food markets.