Markets we explored in Q3 2026

No market too complex to understand: three examples from this quarter

Every quarter we work on market questions that standard reports don't answer. The markets differ, but the underlying question is usually the same: how big is the opportunity really, what do customers need, and who are we competing with? Here are three B2B markets we investigated in Q3 2026.

01 Plant-based dairy alternatives in Europe
Plant-based dairy is no longer a niche, but it's still a fragmented market. Definitions vary from country to country, product categories overlap, and public figures rarely match a supplier's own portfolio. We explored the European market for dairy alternatives: where demand is concentrated, which categories are moving, and what manufacturers look for in their ingredients and partners.

02 Bakery: the B2B bread market in NL, BE and DE
Bread looks like a mature, well-documented market, but the B2B side is a different story. Industrial bakers, in-store bakeries, foodservice and artisanal bakers each buy differently, and the picture changes across the Netherlands, Belgium and Germany. We took a closer look at how this market is structured in all three countries and what drives purchasing decisions within it.

03 Chemicals: selected segments in the United Kingdom
Specialty chemical segments are often too small or too specific to show up in published market data. For selected chemical market segments in the UK, we built the fact base from the ground up, combining desk research, data modelling and conversations with market experts.

What these markets have in common
In each project we focused on the same three building blocks: market size, customer needs and competitive landscape. Together they give you a realistic view of where to grow and how to win, rather than one generic market number.

Facing a question about your own market, however niche, new or complex it is? Contact us at info@hammer-intel.com to discuss your research question.